
Fishing Forward™ started as a simple mantra we would use to remind ourselves how to fish. When we wonder if the guy in that boat over there is catching more fish than us... keep Fishing Forward™. When our confidence is shaken because we lost the lure we caught fish on last week... keep Fishing Forward™. When a big fish mysteriously comes unhooked at the side of the boat; when the worst cold-front of the year blows in; when it would be much easier to tell oneself "they just aren't biting today"...keep Fishing Forward™.